Experience

SENIOR COPYWRITER, Stop & Shop (March 2019–Present)

Concept, write and present creative across in-store, digital, social, email and out-of-home channels regarding seasonal campaigns, pickup and delivery services, charitable efforts and customer loyalty program.
Served as copy lead for the launch and evolution of our customer loyalty program (GO Rewards), creating digital, print, in-store creative and email campaigns designed for both acquisition and retention.
Responsible for both the Stop & Shop brand voice and the management of our editorial style guide to ensure consistency in style, tone and personality across channels and amongst agency partners.
Played integral role in launch of Feed It Forward charitable campaign, authoring manifesto to translate strategy into customer messaging and ensuring consistent execution across channels.

ACTING CREATIVE MANAGER, Stop & Shop (August 2023–April 2024)

Managed team of 4 art directors and 2 copywriters, leading strategic creative direction and providing feedback across print, digital, social and broadcast campaigns.
Partnered closely with Executive Creative Director to align agency creative with brand strategy, providing oversight and feedback on digital, social, TV and radio campaigns, including the launch of Stop & Shop’s "Meet You in the Moment" campaign.
Optimized creative briefing process by implementing four guiding principles for more efficient, focused brainstorms and ideation linked to core objectives.

COPYWRITER, Babson College (February 2014–February 2019)

Wrote targeted copy for key institutional marketing campaigns that utilize a wide variety of channels, including web, print, email, radio, video and out of home.
Collaborated with creative team to conceptualize and present integrated campaigns to institutional clients—campaign audiences included current and prospective students, alumni, staff and corporate partners.
Ensured the Babson brand was consistent and effectively conveyed across all channels by adhering to our institutional style guide and marketing best practices.

COPYWRITER (CONTRACT), Vistaprint (June 2013–January 2014)

Wrote and presented copy for emails, direct mail pieces, digital banners, and social media assets.
Revised previous creative to adhere to current Vistaprint brand identity and product positioning guidelines.

MANAGING EDITOR, C-4 Analytics (January 2010–December 2012)

Engaged with clients to develop new content creation strategies and branding consistent with their business’s goals, current promotions, and corporate compliance.
Wrote and edited engaging websites, emails, and blog posts geared towards customer conversion.

MERCHANDISING SPECIALIST, Wayfair (July 2007–October 2009)

Wrote engaging product and promo copy for entertainment furniture categories and children's products. .
Reconfigured website structure for key products using site traffic, sales data and manufacturer promotions to maximize customer experience.

Education

BATES COLLEGE, Lewiston, Maine (2002–2006)

THE AD CLUB, Boston, Massachusetts (Spring/Fall 2013)