Ready, set, save! I've served as the copy lead for the launch and evolution of GO Rewards, our customer loyalty program. In email, online and in-store channels, we've run campaigns aimed at enrolling new members and reminding customer of the benefits of the program.
For 100+ years, Stop & Shop has sustained communities with food, but the launch of the Feed it Forward platform gave us the opportunity to highlight the full scope of our charitable efforts.
I was tasked with creating a manifesto for the platform and then executions across print, in-store, digital and social that paired with our fundraising drive for our School Food Pantry program.
At Stop & Shop, we're proud to support local growers all year long. As our Local campaign has expanded over the years, we've launched a Taste of Local cooking series, a landing page (go.stopandshop.com/local) featuring our local partners, in-store signage and print ads to highlight our commitment to homegrown flavor.
Print is alive and well in the aisles of your local Stop & Shop! Savory magazine is a meal-planner's dream, filled with seasonally relevant tips and tricks, as well as eye-catching ads concepted by my art directors and I. These ads promoted new product launches, our pickup and delivery services and more.
The long-awaited grand opening of our flagship store in Allston Yards resulted in this OOH, digital and social campaign. This is no ordinary Stop & Shop and we highlighted its special features as we targeted the messaging to the unique audience in the surrounding Allston neighborhood.
Collaborating with the team at this renowned business college's marketing department, I developed print, digital, and out-of-home creative for a variety of partners on and off campus. Whether it was conceptualizing a new outreach campaign for the Center for Career Development, coming up with a new tagline for reunion, or promoting the Babson MBA in placements around Boston, I continually found ways to rethink how to best connect with our evolving audience.
While at this online supplier of custom print and promotional materials, I collaborated with my fellow creative team members to conceptualize work that provided a positive consumer experience and adhered to the Vistaprint brand voice. Below, you'll see my benefit-driven copy featured on everything from direct mail pieces to customer acquisition emails and mobile banner ads.
Asics is the shoe brand for many serious runners. The goal here was to develop advertising that specifically appeals to the "Tough Mudder" crowd. These are runners who appreciate the specialized quality of Asics shoes, especially those designed for trail running, but are particularly driven by the idea of a challenge.
Healthworks is a Boston-area, women-only gym. The aim of this campaign, designed to appeal specifically to goal-oriented, professional audience, is to show that an expensive Healthworks' membership shouldn't be viewed as a luxury that you can do without. Instead, it should be seen as a necessary investment, just like those made to prepare for retirement.
Titleist has long been known as "The #1 Ball in Golf," and the Pro V1 is its expensive flagship ball. As such, the Pro V1 has to be clearly established as above and beyond the competition and deserving of its price tag. With this in mind, the campaign below highlights four key benefits of the Pro V1, benefits that help lead to triumphant moments in an often frustrating game.
